At the Super Bowl 2025 halftime show, Kendrick Lamar delivered a performance that not only captivated audiences but also birthed a new internet meme. His rendition of "Not Like Us" featured a particular moment that resonated with viewers, leading to widespread online sharing and remixing.

During the performance, Lamar flashed a distinctive grin at a pivotal moment in the song. This expression was quickly seized upon by fans and internet users, who began circulating the image across various social media platforms. The meme has since taken on a life of its own, with countless variations and captions, showcasing the internet's creativity and Lamar's cultural impact.

The halftime show itself was a spectacle, with Lamar delivering a high-energy set that included both his classic hits and newer tracks. The staging, choreography, and guest appearances all contributed to a memorable performance that has been the subject of much discussion in the days following the event.

The emergence of the "Not Like Us" meme underscores the power of live performances in the digital age. A single moment, captured and shared, can amplify an artist's reach and influence, creating cultural touchpoints that resonate far beyond the initial event.

As the meme continues to spread, it serves as a testament to Kendrick Lamar's ability to connect with audiences and leave a lasting impression, both on stage and online.